projects
I help startups, series A—B teams and e-commerece to establish a strong connection between their product and customers
Designed contextual AI entry points embedded directly into real work moments, reducing cognitive load and helping users reach value faster.
Led the product-led rollout of a new collaborative documentation feature by replacing forced upgrade decisions with hands-on experience. Increasing user confidence, reducing friction, and supporting informed upgrade decisions.
Clarify the product’s value proposition and reduce cognitive overload. The new experience guided users more confidently toward action and increased engagement with key CTAs.
Concept and UX design for a mobile experience that streamlines dining by letting users choose their meal, reserve a table, before arriving. The solution reduces waiting times for diners while improving service flow and income opportunities for waitstaff.