about

I design thoughtful interfaces for complex products, with a strong focus on usability, structure, and visual clarity.

.experience

12 years

.location

Barcelona, Spain

.freelance

Available

.hello

I’m originally from Argentina and currently based in Europe. Working across cultures and distributed teams has shaped the way I design and communicate: with empathy, clarity, and adaptability.

.work experience

2022 — Now

Germany

awork

Product Designer - Growth

Drove data-informed onboarding and activation improvements, increasing collaboration and feature adoption through targeted, contextual UX experiments.

2022 — Now

Germany

awork

Product Designer - Growth

Drove data-informed onboarding and activation improvements, increasing collaboration and feature adoption through targeted, contextual UX experiments.

2022 — Now

Germany

awork

Product Designer - Growth

Drove data-informed onboarding and activation improvements, increasing collaboration and feature adoption through targeted, contextual UX experiments.

2022 — Now

Germany

awork

Product Designer - Growth

Drove data-informed onboarding and activation improvements, increasing collaboration and feature adoption through targeted, contextual UX experiments.

2022 — 2023

Germany

Wellster Healthtech

Brand Experience Designer

Optimized conversion through CRO, A/B testing, and research-led design, significantly improving webpage and email engagement and content consumption.

2022 — 2023

Germany

Wellster Healthtech

Brand Experience Designer

Optimized conversion through CRO, A/B testing, and research-led design, significantly improving webpage and email engagement and content consumption.

2022 — 2023

Germany

Wellster Healthtech

Brand Experience Designer

Optimized conversion through CRO, A/B testing, and research-led design, significantly improving webpage and email engagement and content consumption.

2022 — 2023

Germany

Wellster Healthtech

Brand Experience Designer

Optimized conversion through CRO, A/B testing, and research-led design, significantly improving webpage and email engagement and content consumption.

2020— 2022

Argentina

Mercado Libre

UX Designer LATAM

Ensured UX-led brand consistency and mobile-first campaigns across LATAM, optimizing conversion performance through testing and KPI analysis.

2020— 2022

Argentina

Mercado Libre

UX Designer LATAM

Ensured UX-led brand consistency and mobile-first campaigns across LATAM, optimizing conversion performance through testing and KPI analysis.

2020— 2022

Argentina

Mercado Libre

UX Designer LATAM

Ensured UX-led brand consistency and mobile-first campaigns across LATAM, optimizing conversion performance through testing and KPI analysis.

2020— 2022

Argentina

Mercado Libre

UX Designer LATAM

Ensured UX-led brand consistency and mobile-first campaigns across LATAM, optimizing conversion performance through testing and KPI analysis.

2015 — 2020

Argentina

Falabella

Senior Web Designer

Designed e-commerce marketing visuals and campaigns, enhancing brand presence, visual quality, and conversion paths through cross-team collaboration.

2015 — 2020

Argentina

Falabella

Senior Web Designer

Designed e-commerce marketing visuals and campaigns, enhancing brand presence, visual quality, and conversion paths through cross-team collaboration.

2015 — 2020

Argentina

Falabella

Senior Web Designer

Designed e-commerce marketing visuals and campaigns, enhancing brand presence, visual quality, and conversion paths through cross-team collaboration.

2015 — 2020

Argentina

Falabella

Senior Web Designer

Designed e-commerce marketing visuals and campaigns, enhancing brand presence, visual quality, and conversion paths through cross-team collaboration.

2013 — 2015

country

Avon

Design Intern LATAM

Adapted and localized packaging and campaign visuals for LATAM, coordinating cross-functional approvals while maintaining brand and regulatory accuracy.

2013 — 2015

country

Avon

Design Intern LATAM

Adapted and localized packaging and campaign visuals for LATAM, coordinating cross-functional approvals while maintaining brand and regulatory accuracy.

2013 — 2015

country

Avon

Design Intern LATAM

Adapted and localized packaging and campaign visuals for LATAM, coordinating cross-functional approvals while maintaining brand and regulatory accuracy.

2013 — 2015

country

Avon

Design Intern LATAM

Adapted and localized packaging and campaign visuals for LATAM, coordinating cross-functional approvals while maintaining brand and regulatory accuracy.

.stack