about
.hello
I design thoughtful interfaces for complex products, with a strong focus on usability, structure, and visual clarity.
.basedin
Barcelona, Spain
.work experience
2022 — Now
Germany
awork
Product Designer - Growth
Drove data-informed onboarding and activation improvements, increasing collaboration and feature adoption through targeted, contextual UX experiments.
2022 — Now
Germany
awork
Product Designer - Growth
Drove data-informed onboarding and activation improvements, increasing collaboration and feature adoption through targeted, contextual UX experiments.
2022 — 2023
Germany
Wellster Healthtech
Brand Experience Designer
Optimized conversion through CRO, A/B testing, and research-led design, significantly improving webpage and email engagement and content consumption.
2022 — 2023
Germany
Wellster Healthtech
Brand Experience Designer
Optimized conversion through CRO, A/B testing, and research-led design, significantly improving webpage and email engagement and content consumption.
2020— 2022
Argentina
Mercado Libre
UX Designer LATAM
Ensured UX-led brand consistency and mobile-first campaigns across LATAM, optimizing conversion performance through testing and KPI analysis.
2020— 2022
Argentina
Mercado Libre
UX Designer LATAM
Ensured UX-led brand consistency and mobile-first campaigns across LATAM, optimizing conversion performance through testing and KPI analysis.
2015 — 2020
Argentina
Falabella
Senior Web Designer
Designed e-commerce marketing visuals and campaigns, enhancing brand presence, visual quality, and conversion paths through cross-team collaboration.
2015 — 2020
Argentina
Falabella
Senior Web Designer
Designed e-commerce marketing visuals and campaigns, enhancing brand presence, visual quality, and conversion paths through cross-team collaboration.
2013 — 2015
country
Avon
Design Intern LATAM
Adapted and localized packaging and campaign visuals for LATAM, coordinating cross-functional approvals while maintaining brand and regulatory accuracy.
2013 — 2015
country
Avon
Design Intern LATAM
Adapted and localized packaging and campaign visuals for LATAM, coordinating cross-functional approvals while maintaining brand and regulatory accuracy.