Despite strong AI capabilities, awork AI was not becoming a habitual part of users’ workflows. » Users had to think too hard about what to ask the AI » AI entry points felt disconnected from real work moments » First-time usage required initiative and creativity » Repeated usage required memory and motivation
If awork AI is introduced at moments of highest user intent and powered by pre-filled, context-aware prompts—users can engage instantly, reach value faster, and build a habit of returning to the feature organically. High-intent moments » Within a project: surface prompts to identify blockers, generate summaries, or assess project status. » Within time tracking: offer prompts such as Weekly Time Report or Missing Time Check to support quick, task-driven insights.
Key learnings
01.
The capabilities were strong, the access points were weak.
02.
Pre-filled prompts remove the biggest barrier. Users don't want to think about what to ask.
03.
Respecting user autonomy builds trust. Optional assistance outperforms forced exposure.
Key learnings
01.
The capabilities were strong, the access points were weak.
02.
Pre-filled prompts remove the biggest barrier. Users don't want to think about what to ask.
03.
Respecting user autonomy builds trust. Optional assistance outperforms forced exposure.
Key learnings
01.
The capabilities were strong, the access points were weak.
02.
Pre-filled prompts remove the biggest barrier. Users don't want to think about what to ask.
03.
Respecting user autonomy builds trust. Optional assistance outperforms forced exposure.
Key learnings
01.
The capabilities were strong, the access points were weak.
02.
Pre-filled prompts remove the biggest barrier. Users don't want to think about what to ask.
03.
Respecting user autonomy builds trust. Optional assistance outperforms forced exposure.
solution
If awork AI is introduced at moments of highest user intent and powered by pre-filled, context-aware prompts—users can engage instantly, reach value faster, and build a habit of returning to the feature organically. High-intent moments » Within a project: surface prompts to identify blockers, generate summaries, or assess project status. » Within time tracking: offer prompts such as Weekly Time Report or Missing Time Check to support quick, task-driven insights.
