AI interaction design
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awork is a project management tool (like Jira or Monday.com). There was an AI feature implemented that lets users ask questions and get instant, context-aware answers about their tasks, projects, and team workload — no manual digging required.

Designing high-intent AI entry points to turn awork AI into a daily habit
Despite strong AI capabilities, awork AI was not becoming a habitual part of users’ workflows.
» Users had to think too hard about what to ask the AI
» AI entry points felt disconnected from real work moments
» First-time usage required initiative and creativity
» Repeated usage required memory and motivation
483
Weekly Active Users (WAU)
97% of target
30%
Prompts Opened
1.5× goal
73%
Contextual Usage
2.4× goal