Homepage redesign
Years of content additions left the homepage cluttered and unfocused.
Years of content additions left the homepage cluttered and unfocused.
I simplified the page structure by reducing unnecessary content, minimizing visual distractions, and clarifying the user journey. A human-centered visual was introduced to create emotional connection and trust, while key explanations were rewritten to clearly communicate how the product works. This reduced decision friction and guided users more confidently toward action.
🟢 +3.3% Desktop
🟢 +4.4%Mobile
Goal: Increase click-through rate on the first and second CTAs from ~1% to 2.5%.