Homepage redesign

problem

problem

problem

problem

The homepage was overloaded with information and competing messages, making it hard for users to quickly understand the value proposition or how the product worked. The lack of visual hierarchy and human context increased cognitive load, leading to hesitation and low engagement with the primary and secondary calls to action.

solution

solution

solution

I simplified the page structure by reducing unnecessary content, minimizing visual distractions, and clarifying the user journey. A human-centered visual was introduced to create emotional connection and trust, while key explanations were rewritten to clearly communicate how the product works. This reduced decision friction and guided users more confidently toward action.

A collaborative documentation feature — similar to Notion-style pages, tightly integrated into existing project workflows.

Goals

Increase click-through rate on the first and second CTAs from ~1% to 2.5%.

Results

🟢 +3.3% Desktop
🟢 +4.4%Mobile

solution

If awork AI is introduced at moments of highest user intent and powered by pre-filled, context-aware prompts—users can engage instantly, reach value faster, and build a habit of returning to the feature organically. High-intent moments » Within a project: surface prompts to identify blockers, generate summaries, or assess project status. » Within time tracking: offer prompts such as Weekly Time Report or Missing Time Check to support quick, task-driven insights.

.say hello

i'm open to work, feel free to email me to see how can we collaborate

contact me

.say hello

i'm open to work, feel free to email me to see how can we collaborate

contact me

.say hello

i'm open to work, feel free to email me to see how can we collaborate

contact me

.say hello

i'm open to work, feel free to email me to see how can we collaborate

contact me