.carolinakis

Mobile to desktop

context

awork is a project management tool with a significantly better experience on desktop. With 30–40% of traffic coming from mobile, excluding mobile users wasn't a viable long-term strategy. Users who started onboarding on mobile were frequently switching to desktop, creating friction in their first experience with the product.

Let users choose when to receive their desktop transition email

problem

After completing mobile onboarding, users were shown a modal suggesting that the desktop experience was better. However, someone commuting or being away from their computer was in a very different context than someone sitting next to their laptop. In most of the cases, users forgot about awork altogether before truly giving it a chance.

solution

I redesigned the post-onboarding modal to give users options over when they'd transition to desktop. Instead of a single "we'll email you" text, users could now choose between three options: receive the email immediately, in 4 hours, or the next day. This small but intentional change respected where users were in their day and kept awork top of mind at a moment that actually worked for them.

Goals

Increase the percentage of mobile-onboarded users who start a second session on desktop by 35%.
Increase desktop onboarding-to-subscription conversion rates from 4% to 5%

Results

🟢 Users which started a second session grew to 100%.
🟢 The onboarding to subscription ratio on desktop grew to 6.84%.

solution

If awork AI is introduced at moments of highest user intent and powered by pre-filled, context-aware prompts—users can engage instantly, reach value faster, and build a habit of returning to the feature organically. High-intent moments » Within a project: surface prompts to identify blockers, generate summaries, or assess project status. » Within time tracking: offer prompts such as Weekly Time Report or Missing Time Check to support quick, task-driven insights.

.say hello

Feel free to email me to see how can we collaborate

contact me

.say hello

Feel free to email me to see how can we collaborate

contact me

Mobile to desktop

context

context

context

Let users choose when to receive their desktop transition email

Let users choose when to receive their desktop transition email

Let users choose when to receive their desktop transition email

Let users choose when to receive their desktop transition email

problem

problem

problem

solution

solution

solution

Goals

Increase the percentage of mobile-onboarded users who start a second session on desktop by 35%.Increase desktop onboarding-to-subscription conversion rates from 4% to 5%

Results

🟢 Users which started a second session grew to 100%. 🟢 The onboarding to subscription ratio on desktop grew to 6.84%.

solution

Feel free to email me to see how can we collaborate

contact me

Feel free to email me to see how can we collaborate

contact me

Increase the percentage of mobile-onboarded users who start a second session on desktop by 35%.
Increase desktop onboarding-to-subscription conversion rates from 4% to 5%

🟢 Users which started a second session grew to 100%.
🟢 The onboarding to subscription ratio on desktop grew to 6.84%.